CRM Insights and the Future of WordPress with Adrian Tobey
In this episode of Woo BizChat, Adam chats with Adrian Tobey from Groundhogg. Adrian explains the importance of customer relationship management (CRM) for businesses, highlighting the need to leverage data for informed business and marketing decisions. He shares the significance of CRM for WooCommerce, emphasizing the early adoption of CRM to collect data and later leverage it for analytics and automation.
Adrian also has insights into the barriers companies might face in getting the most out of a CRM system, focusing on the importance of sufficient traffic to yield meaningful data for decision-making. Additionally, he delves into the potential future of WordPress and the evolving landscape of content consumption, contemplating the emergence of a centralized platform for written digital content.
CRM Insights and the Future of WordPress with Adrian Tobey